Pay-per-Click Services - That Generate Real Returns
Bhagin offers professional Online Advertising Services across platforms such as Google AdWords (Search, Display, Video & Remarketing) and Social Networks for both small and medium businesses (SMBs) and large companies.
- Get Leads, Store Traffic or Revenue
- Quick Set Up & Campaign Launch
- Unlike Traditional Media, You Know How Effective Your Ad Spend Is
- Regular In-Depth Reporting
I. PPC CAMPAIGNS
ADVANTAGES OF PPC CAMPAIGNS
In today’s environment where budgets are tight and spends on advertising matters more than ever. Everything with paid search can be measured based on conversions (e.g. lead gen, sale) down to the ad and keyword levels so that you know exactly what’s working and what’s not performing.
Whether you want to reach potential customers in your own backyard or halfway across the world, you can target searchers down to their city level location. Choose to target a radius around a pin code, metro area, state, country, or add in regions of interest.
We can control the paid search with platforms and give you the access to exactly where your customer will access the information. We can define parameters like - location of the searcher, time and day he accesses information, keywords that trigger your advertisement and more.
Pay Per Action & Flexible budget
Paid search is commonly referred to as pay per click (PPC) advertising because the most common form of ad buy with paid search is that you only pay when someone clicks on your ad. We like to refer to traffic from paid search as “doubly targeted” because the person has to:
- Type in something related to what you sell, and
- Look at all the information on the screen before deciding to click on your ad because she or he expects it to provide the information she or he seeks.
The corollary of only paying when someone clicks on your ad in the pay per click model is that you get all the additional views of your ad and company name for free. This is just one reason that makes paid search particularly valuable for branding campaigns.
WHY CHOOSE BHAGIN?
PPC RESEARCH AND PLANNING
Our trained team of experts recognises that every business is different and every product needs to be treated differently.We treat them with the same passion and caution to leverage best PPC results.
PPC KEYWORD SEARCH AND ANALYSIS
We follow due diligence in identifying a set of keywords which drive high traffic to your landing page and hence give you best return for the money spent.
Post our in detail research on the campaign parameters, we devise a highly optimised campaign structure to create high impact keywords list, campaign creative and copy which helps in increasing campaign efficacy and Quality score.
DEPLOYMENT, TESTING AND ITERATING
Once the campaign goes live, we test, iterate and redeploy till we achieve the most optimal results from the campaign.
REPORTING & ANALYTICS
Accountability to ensure high rate of return for every penny spent is an imperative aspect of campaign reporting.
II. FACEBOOK CAMPAIGNS
FACEBOOK is undoubtedly the most popular social network in India with over 125 million users.On a daily basis 59 million users access Facebook either through their mobiles or through desktops and other devices.
Facebook also has access to much richer information on its users - from gender, age, interests to relationship statuses and travel habits. With Facebook Advertising, you can now target Facebook's user base to a very granular level, thus helping you ensure that your messages and ads reach the right people.
Benefits of Facebook Advertising
As mentioned, Facebook allows you to target its user base to a very granular level, which is something traditional ad platforms do not offer. You get more than just rough readership / viewership numbers and can slice and dice the audience as you need to.
How much and how often you want to spend on Facebook advertising is also up to you. One of the reasons Facebook advertising is so cost-effective is that you can choose to use the pay-per-click model (similar to Google AdWords) whereby you only get charged when someone clicks on your advertisement.