Your Story Our Words!
We believe that every brand has its own story to tell to the world. Creating impactful content can help you create your brand personality and showcase your brand’s voice and personality to the rest of the world.
Buyers like to take an informed decision before purchasing any product or service. Researching products online is an integral part of this journey. With the help of our content marketing services, you can establish yourself as a trustworthy resource which your customers can depend upon. Not only will they depend on you and your website for engaging and useful information but hey will also be your future brand ambassadors in promoting your organisation.
Our content marketing program helps us in pitching you as a thought leader of a particular industry.
– Generate awareness about your brand through useful and engaging content
– Create brand ambassadors which promote your brand
– Be a trusted source of information which allows you to attract and engage customers
WHY CONTENT MARKETING?
- 44% of users use search engines as the single most important source of information while purchasing a product or service.
- 61% of users research products online before they purchase a product
- Interesting content is one of the top 3 reasons why people follow brands on social media.
- Relevant and optimised content is the most effective SEO technique to organically get people onto your website.
- Companies with engaging content, high social media presence and active blogs receive 97% more leads.
HOW DOES CONTENT MARKETING WORK? Integrating your content to the consumer journey helps you address the consumer touch points. An integrated approach to communication can generate sales, improve customer satisfaction and enhance customer experience.
OUR CONTENT MARKETING FRAMEWORK
WHY CHOOSE BHAGIN
Strategic approach to campaigns: Our team brings in right expertise to break away from ad hoc tactical methods of campaign implementation to creating a more strategic approach. We understand that a consumer goes through various stages of buying cycle – Awareness, Interest, Engagement and Conversion – All need to be treated with targeted content.
Content marketing, search engine marketing and optimisation, social media, email marketing, advertising in its old avatar or new age marketing fad that we use today - all have a symbiotic relationship with each other.
We understand the environment your organisation operates in and help you decide on which tactic works for you and what you would need to do in order to make your organisation successful.
Trust the experts: Bringing in the right expertise is important to help your content make the right impact. Our team of content writers, SEO specialists, web designers and developers, etc bring in rich domain expertise which results in high quality deliverables.
Result Oriented marketing: Yes! We take on the challenge of helping you understand your marketing ROI. Our analytics techniques help you access the results of the investment in your campaigns and
Research Based writing: Stats and data play an important role in holding an argument, The content needs to be populated with meaningful metrics to ensure optimum engagement. Our team delivers a well knitted content program with rich data integrated throughout.
Outcome of our Content marketing program:
More targeted reach
Enhanced Search engine ranking
Increased brand recall
Better engaged target audience
Lower cost of customer acquisition over time
Quality leads and easily convertible prospects